Veterans Crisis Line | A Tool for Every Moment

Written By Czarina Duran

DETAILS
Communications Firm: Sigil

Production: Team Butter

 

Veteran Affairs – Office of Suicide Prevention | 2025

Produced a public service announcement for the Veterans Crisis Line that positioned the resource as an approachable, everyday tool for Veterans. The goal was to shift away from traditional somber PSAs and deliver a message that was hopeful, positive, and accessible.

Responsibilities

  • Led creative development and alignment between VA, the agency, and the vendor

  • Managed pre-production scheduling, budgeting, and vendor coordination.

  • Oversaw on-set logistics for the Los Angeles video shoot.

  • Directed client, agency, and vendor communications throughout creative development, pre-production, and post-production.

Scope of Work / Deliverables

  • 1 x 60-second PSA video

  • 4 social cutdowns (15–30s)

  • Spanish-language versions of all assets

Czarina Duran
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